RAMBLA FERRAN COMPETITION
AVENUE RENEWAL
Winner proposal for the competition launched by Lleida´s municipality in 2013.
The competition focused on a socio-economical transformation of the area with the ambition of proposing an urban transformation. With a budget of 2 million, the proposal has a five-year plan to successively transform the historic aveny into an active pedestrian focused street.
ANALYSIS
We develop a very extended analysis of the preexistences for understanding what does not work, which is the strongest character of the area that needs to be REVALUATE, which elements could be RELOCATED and what could be REUSE. With this strategy, we could reduce the costs and INVESTS IN PEOPLE.
The proposal contemplates the creation of workplaces, and the main goal is to reactivate from an economic point of view and engage communities.
Four branches of action with two specific plans. The first and last one acts on the urban intervention. The focus is reducing traffic, prioritising pedestrians and improving the connections on the edges.
The second branch is related to the general promotion and management of the project; the newly generated PROMOTION TABLE aims to create a digital platform and an identity brand associated with the project.
The two last ones are related to cultural management.
